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A fragrant, volumizing shampooInfused with Caffeine & Ginseng to stimulate the scalp & hair follicle growthHarnesses unique Opti-PLEX™ technology to strengthen hair from the inside out for touchably soft fullnessFeatures FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hoursLocks color from fading for 33 washes Leaves hair feeling airy & instantly more voluminous all day long
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